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Hugmie recalls counterfeit NeeDoh Advent Calendar toy due to safety concerns

Hugmie is recalling a fake/counterfeit 'NeeDoh' Advent Calendar Toy because it is not an authentic product and does not have the required CE marking, indicating it may be unsafe. Approximately 30 of these toys were sold in Ireland.

Hugmie recalls fake/counterfeit “NeeDoh” Advent Calendar Toy
Brand
Hugmie
Product
NeeDoh Advent Calendar Toy
Retailer
Hugmie
What to do
Consumers should stop using the product immediately and return it to the Hugmie store for a full refund.

Hugmie is recalling a fake 'NeeDoh' Advent Calendar Toy due to safety concerns. This product has been confirmed as a counterfeit and does not have the necessary CE marking, which is required for toys sold in the Irish market. The absence of this marking raises concerns about the safety of the toy for consumers.

The recall affects around 30 units that were sold exclusively at Hugmie's store located in Swords Pavilions Shopping Centre, Co. Dublin. Consumers who purchased this product are advised to stop using it immediately due to the potential safety risks associated with counterfeit toys.

Consumers can return the counterfeit 'NeeDoh' Advent Calendar Toy to the Hugmie store for a full refund. It is important for customers to take this action to ensure their safety and to prevent any potential hazards from using the toy.

From the official notice

Notice details Publication date: 26 May 2026 David Fun Max Limited T/A Hugmie is carrying out a recall of a fake/counterfeit “NeeDoh” Advent Calendar Toy.    It has been confirmed to the CCPC that this is not an authentic NeeDoh product. Further, the toy does not bear the required CE marking and should not have been sold on the Irish market. This may also indicate that the product is uns…

Read the full notice at Competition & Consumer Protection Commission →

Frequently asked questions

Is NeeDoh Advent Calendar Toy being recalled in Ireland?

Yes. Hugmie is recalling a fake/counterfeit 'NeeDoh' Advent Calendar Toy because it is not an authentic product and does not have the required CE marking, indicating it may be unsafe. Approximately 30 of these toys were sold in Ireland.

Why is NeeDoh Advent Calendar Toy being recalled?

The recall relates to a other hazard. Hugmie is recalling a fake/counterfeit 'NeeDoh' Advent Calendar Toy because it is not an authentic product and does not have the required CE marking, indicating it may be unsafe. Approximately 30 of these toys were sold in Ireland.

What should I do if I have this product?

Consumers should stop using the product immediately and return it to the Hugmie store for a full refund.

Where was NeeDoh Advent Calendar Toy sold?

It was sold via Hugmie.

Source: Competition & Consumer Protection Commission, published 26 May 2026 · Last checked 7 October 2026
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