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Ladybird recalls Peppa Pig and Hey Duggee picture books due to choking risk

Ladybird Books Limited is recalling specific printings of Peppa Pig and Hey Duggee picture books for children due to a risk of choking. The glitter varnish finish on the book covers may lift and can fragment, posing a choking hazard. Consumers are advised to stop use immediately and return the affected products for a refund.

Ladybird Books Limited recalls specific printings of Ladybird Peppa Pig and Hey Duggee Picture Books for Children
Brand
Ladybird
Batch codes
009, 002, 003
Retailer
Ladybird Books
What to do
If you purchased one of the above products, please stop use immediately and keep it out of the reach of children. Return the affected products to the retailer for a refund, no proof of purchase is required.

Ladybird Books Limited has announced a recall of certain printings of their Peppa Pig and Hey Duggee picture books aimed at children. The recall is due to a manufacturing defect that causes the glitter varnish on the book covers to potentially lift, resulting in flakes that could pose a choking risk if a child puts them in their mouth.

The affected products include several titles from the Peppa Pig series and one from Hey Duggee, all of which have a glitter finish. These books were printed in Great Britain or the United Kingdom and can be identified by their Unique Print Numbers and ISBNs. Approximately 856 copies are affected in the Republic of Ireland, and they were sold through various retailers including Argosy Books, Eason, and Waterstones.

Consumers who have purchased any of the recalled books are advised to stop using them immediately and keep them out of reach of children. They should check the ISBN and Unique Print Number to confirm if their copy is affected. If so, the books can be returned to the retailer for a refund without the need for proof of purchase. For additional information, customers can reach out to Ladybird's customer service via email.

From the official notice

Notice details Publication date: 19 February 2026 Ladybird Books Limited is carrying out a recall of specific printings of Ladybird Peppa Pig and Hey Duggee picture books for children. The products present a risk of choking. Due to a manufacturing fault, the glitter varnish finish on the book covers may lift and can then be peeled off in flakes which can fragment further. A child may put such frag…

Read the full notice at Competition & Consumer Protection Commission →

Frequently asked questions

Is Ladybird being recalled in Ireland?

Yes. Ladybird Books Limited is recalling specific printings of Peppa Pig and Hey Duggee picture books for children due to a risk of choking. The glitter varnish finish on the book covers may lift and can fragment, posing a choking hazard. Consumers are advised to stop use immediately and return the affected products for a refund.

Why is Ladybird being recalled?

The recall relates to a choking hazard. Ladybird Books Limited is recalling specific printings of Peppa Pig and Hey Duggee picture books for children due to a risk of choking. The glitter varnish finish on the book covers may lift and can fragment, posing a choking hazard. Consumers are advised to stop use immediately and return the affected products for a refund.

What should I do if I have this product?

If you purchased one of the above products, please stop use immediately and keep it out of the reach of children. Return the affected products to the retailer for a refund, no proof of purchase is required.

Which batches of Ladybird are affected?

The affected batch codes are: 009, 002, 003.

Where was Ladybird sold?

It was sold via Ladybird Books.

Source: Competition & Consumer Protection Commission, published 19 February 2026 · Last checked 8 October 2026
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