Plush toy – Electronic Puppy recalled due to choking and strangulation risk
A safety issue has been identified with the Plush toy – Electronic Puppy sold on SHEIN marketplace. The toy poses choking and strangulation hazards due to small detachable parts and a long ribbon. The brand is unknown.
- Product
- Plush toy – Electronic Puppy
- Batch codes
- sl2311262284392222, PB2503140218865
- Sold on
- Shein
- What to do
- If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.
A safety issue has been identified with the Plush toy – Electronic Puppy, which was sold by a third-party seller, Magic Brothers Toy Store, on the SHEIN marketplace. The toy presents risks of choking and strangulation due to small parts, such as the nose, bell, and metal element of the leash, that can easily detach. Additionally, the puppy's red ribbon is excessively long, creating a strangulation hazard for children.
The affected product is identified by model number 667-2, and while the brand is unknown, approximately 73 units have been reported in the Republic of Ireland. Consumers who purchased this toy should stop using it immediately and discard it to prevent any potential harm. It is crucial to keep the product out of reach of children.
For those seeking a refund or who have questions regarding this recall, they are advised to contact SHEIN customer service via email at eurcsteam@shein.com.
From the official notice
Notice details Publication date: 8 December 2025 A safety issue has been identified with a Plush toy – Electronic Puppy sold by a third-party seller (Magic Brothers Toy Store) on SHEIN marketplace. The risks associated with the product are choking and strangulation. The toy contains small parts (nose, bell, metal element of leash) that can easily detach. A child can put them in their mouth and cho…
Read the full notice at Competition & Consumer Protection Commission →
Frequently asked questions
Is Plush toy – Electronic Puppy being recalled in Ireland?
Yes. A safety issue has been identified with the Plush toy – Electronic Puppy sold on SHEIN marketplace. The toy poses choking and strangulation hazards due to small detachable parts and a long ribbon. The brand is unknown.
Why is Plush toy – Electronic Puppy being recalled?
The recall relates to a choking hazard. A safety issue has been identified with the Plush toy – Electronic Puppy sold on SHEIN marketplace. The toy poses choking and strangulation hazards due to small detachable parts and a long ribbon. The brand is unknown.
What should I do if I have this product?
If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.
Which batches of Plush toy – Electronic Puppy are affected?
The affected batch codes are: sl2311262284392222, PB2503140218865.
Where was Plush toy – Electronic Puppy sold?
It was sold via Shein.
More toys recalls
View all →
SHEIN recalls Koala breathing plush toy due to lead contamination risk
SHEIN is recalling the Koala breathing plush toy sold on its marketplace due to a chemical risk. The product contains elevated levels of lead, which can pose health risks upon skin contact or ingestion.
SHEIN recalls Gorilla Plush Toy due to choking risk from small parts
SHEIN is recalling the Gorilla Plush Toy sold on its marketplace. The toy poses a choking hazard as it contains small parts that can detach and accessible fibrous stuffing.
Kids-World recalls squishy set of 4 marbled cubes due to chemical risk
LLL Assets Limited t/a Kids-World is recalling the Squishy Set of 4 Marbled Cubes due to a potential chemical risk. The product lacks necessary safety documentation and may have a petrol-like odour.
SHEIN recalls Electronic Plush Dog Toy due to choking risk from batteries
SHEIN is recalling the Electronic Plush Dog Toy sold by a third-party seller due to a risk of ingestion. The battery compartment cover is not secure, making batteries easily accessible, which could pose a choking hazard to children.
Vicloon teething toys recalled due to choking risk from small parts
Vicloon Teething Toys sold on Amazon are recalled due to a choking hazard. The toys have small parts that may detach and protruding parts that are too long, posing a risk to small children. Consumers should stop using the product immediately.
SHEIN recalls Robot Fish Bath Toy Set due to choking and chemical risk
SHEIN is recalling the Robot Fish Bath Toy Set sold on its marketplace due to a risk of choking and chemical hazards. The battery compartment can be easily opened, allowing small children access to button batteries, which poses a choking risk and potential gastrointestinal damage.