Birthday Bear Plush recalled due to choking hazard from small parts
The Birthday Bear Plush sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion. This recall affects approximately 28 products in the Republic of Ireland.
- Product
- Birthday Bear Plush
- Batch codes
- sl25051785766477974
- Sold on
- Shein
- What to do
- If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children. Contact SHEIN for a refund or with any concerns.
A recall has been issued for the Birthday Bear Plush, which was sold by a third-party seller, Yangzhou Ruironfang Toys Co. Ltd, on the SHEIN marketplace. The issue arises from small parts that can detach from the toy, creating a choking hazard for children if ingested. Approximately 28 units of this product are affected in the Republic of Ireland.
Consumers who have purchased the Birthday Bear Plush are advised to stop using the toy immediately. It is important to discard the product and ensure that it is kept out of reach of children to prevent any potential choking incidents. For those seeking a refund or who have questions regarding the recall, they can reach out to SHEIN customer service via email at eurcsteam@shein.com.
From the official notice
Notice details Publication date: 4 February 2026 A safety issue has been identified with a Birthday Bear Plush sold by a third-party seller (Yangzhou Ruironfang Toys Co. Ltd) on SHEIN marketplace. The risk reported to the CCPC is of choking. Small parts can detach from the toy and become accessible, which could pose a risk of choking by ingestion. The Product identifier is sl25051785766477974. The…
Read the full notice at Competition & Consumer Protection Commission →
Frequently asked questions
Is Birthday Bear Plush being recalled in Ireland?
Yes. The Birthday Bear Plush sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion. This recall affects approximately 28 products in the Republic of Ireland.
Why is Birthday Bear Plush being recalled?
The recall relates to a choking hazard. The Birthday Bear Plush sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion. This recall affects approximately 28 products in the Republic of Ireland.
What should I do if I have this product?
If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children. Contact SHEIN for a refund or with any concerns.
Which batches of Birthday Bear Plush are affected?
The affected batch codes are: sl25051785766477974.
Where was Birthday Bear Plush sold?
It was sold via Shein.
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