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My 1st Years personalised pink bunny rabbit activity toy recalled due to choking risk

The Infinity Reliance T/A My 1st Years Personalised Pink Bunny Rabbit Activity Toy is recalled due to a choking hazard. The protective film on the foot of the rabbit must be removed before giving the toy to a child to prevent choking. The model number is 50112729 and the batch number is 06/24.

Product Safety Information Notice on Infinity Reliance T/A My 1st Years Personalised Pink Bunny Rabbit Activity Toy
Brand
My 1st Years
Product
Personalised Pink Bunny Rabbit Activity Toy
Batch codes
06/24
What to do
Consumers should ensure that the protective film is removed from the mirror before giving the toy to a child.

The recall involves the My 1st Years Personalised Pink Bunny Rabbit Activity Toy, specifically model number 50112729 and batch number 06/24. This toy has been identified as having a safety issue due to a choking risk associated with the protective film covering the mirror on the toy's foot. If this film is not removed before the toy is given to a child, it could pose a choking hazard.

Approximately 40 units of this product are affected in the Republic of Ireland. Consumers who have purchased this toy should ensure that the protective film is taken off before allowing a child to use it. Once the film is removed, the toy is considered safe for use.

For further details or assistance, consumers can refer to the My 1st Years notice or contact the company directly at support@my1styears.com.

From the official notice

Notice details Publication date: 4 August 2025 A safety issue has been identified with an Infinity Reliance T/A My 1st Years Personalised Pink Bunny Rabbit Activity Toy. The risk reported is choking. The protective film on the foot of the rabbit to protect the mirror should be removed before giving the toy to a child. This not being removed may result in a child potentially choking on the film. Th…

Read the full notice at Competition & Consumer Protection Commission →

Frequently asked questions

Is Personalised Pink Bunny Rabbit Activity Toy being recalled in Ireland?

Yes. The Infinity Reliance T/A My 1st Years Personalised Pink Bunny Rabbit Activity Toy is recalled due to a choking hazard. The protective film on the foot of the rabbit must be removed before giving the toy to a child to prevent choking. The model number is 50112729 and the batch number is 06/24.

Why is Personalised Pink Bunny Rabbit Activity Toy being recalled?

The recall relates to a choking hazard. The Infinity Reliance T/A My 1st Years Personalised Pink Bunny Rabbit Activity Toy is recalled due to a choking hazard. The protective film on the foot of the rabbit must be removed before giving the toy to a child to prevent choking. The model number is 50112729 and the batch number is 06/24.

What should I do if I have this product?

Consumers should ensure that the protective film is removed from the mirror before giving the toy to a child.

Which batches of Personalised Pink Bunny Rabbit Activity Toy are affected?

The affected batch codes are: 06/24.

Source: Competition & Consumer Protection Commission, published 4 August 2025 · Last checked 7 October 2026
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