SHEIN puppy plush toy recalled due to choking hazard from small parts
A puppy plush toy sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion.
- Product
- puppy plush toy
- Batch codes
- prx255
- Sold on
- Shein
- What to do
- If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.

A safety issue has been identified with a puppy plush toy that was sold by a third-party seller, Jinhua Haibei Toys Co. Ltd, on the SHEIN marketplace. The concern is that small parts of the toy can detach and become accessible, which creates a choking hazard for children. This recall affects approximately four products in the Republic of Ireland, specifically identified by the batch number prx255 and product identifier sl2409242297217890.
Consumers who have purchased this puppy plush toy are advised to stop using it immediately. It is important to discard the toy and ensure it is kept out of reach of children to prevent any risk of choking. If you have any questions or would like to request a refund, you can contact SHEIN customer service via email at eurcsteam@shein.com.
From the official notice
Notice details Publication date: 28 November 2025 A safety issue has been identified with a puppy plush toy sold by a third-party seller (Jinhua Haibei Toys Co.Ltd) on SHEIN marketplace. The risk reported to the CCPC is of choking. Small parts can detach from the toy and become accessible, which could pose a risk of choking by ingestion. The batch number is prx255. The product identifier is sl2409…
Read the full notice at Competition & Consumer Protection Commission →
Frequently asked questions
Is puppy plush toy being recalled in Ireland?
Yes. A puppy plush toy sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion.
Why is puppy plush toy being recalled?
The recall relates to a choking hazard. A puppy plush toy sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion.
What should I do if I have this product?
If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.
Which batches of puppy plush toy are affected?
The affected batch codes are: prx255.
Where was puppy plush toy sold?
It was sold via Shein.
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